Applications of A.I. in Marketing

Artificial Intelligence (AI) is revolutionizing industries, and marketing is at the forefront of this transformation. Once a niche field, AI has rapidly become a cornerstone of competitive strategy in the modern business landscape.

This course explores how AI is reshaping marketing practices, offering participants the tools and knowledge to leverage AI effectively in their careers. From harnessing the power of generative technologies like ChatGPT to navigating the vast opportunities presented by big data, students will learn how AI can drive impactful marketing strategies.

Key learning outcomes include:

• AI-Driven Innovation: Discover how AI can inspire new product ideas and enhance brand management.
• Advanced Segmentation and Personalization: Use AI tools to refine customer targeting and engagement.
• Practical Applications: Explore the use of AI in chatbots, ad testing, pricing strategies, and media planning.

The course combines interactive lectures, hands-on exercises, and assessments to provide a comprehensive understanding of AI in marketing. Whether you’re a seasoned marketer or new to the field, this course will empower you to stay ahead in an AI-driven world.