New Product Development

Developing and launching new products and services is one of the most exciting yet challenging endeavors for any organization. This process is often accompanied by high stakes—success can lead to remarkable growth, while failure may pose significant financial risks. However, innovation is essential for long-term sustainability.
This course equips students with cutting-edge tools and strategies to mitigate risks and maximize success in new product development. Through a hands-on approach, students will gain practical experience by working in small groups on real-world cases and projects.

Key highlights of the course include:

• Case Studies and Group Projects: Tackle real-world scenarios and apply course concepts to develop innovative solutions.
• New Product Presentation: Design and present a novel product idea, detailing its potential for market success.
• Commercialization and Marketing Strategy: Create a comprehensive plan to bring an assigned product to market, culminating in a final report.
• By the end of this course, you will be well-prepared to navigate the complexities of product development and drive meaningful innovation.