Joseph Johnson
Associate Professor of Marketing and Co-Director of the Data Analytics Research Cluster
Bio
Dr. Joseph Mukidiyil Johnson is Professor of Marketing at the University of Miami and member of the Big Data Center at UM’s Institute for Data Science. At UM he teaches AI in Marketing Analytics, New Product Development, Strategic Brand Management and a doctoral seminar on Deep Learning methods for marketing management. His current research focuses on the use of artificial intelligence tools as a decision aid for managers.
His research has appeared in leading journals such as the Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Retailing, and the Journal of the Academy of Marketing Science. His paper on market entry strategies into India and China won the Paul Root Best Paper Award from the Journal of Marketing in 2008.
He has thirty plus years of consulting experience, in computational models in the pharma, health care, automobile, steel, petroleum, aviation, digital marketing, entertainment, produce and hospitality industries.
Contacto
Estudios
- University of Southern California, Ph.D., May 2001
- Indian Institute of Management, Calcutta, MBA, March 1990
- Jadavpur University, Calcutta, B.Chem. Eng., Dec 1985.
Experiencia
Academic:
- University of Miami, 2001- to present.
- Dartmouth, Winter 2017.
- University of Florida, Gainesville, Fall 2016.
- University of Southern California, Lecturer Summer 2000.
Non-Academic:
- Sr. Executive (Product) Toyota Division, SSB,Muscat: 1995–1996.
- Deputy Manager,International Trade Division, Tata Iron & Steel Co: 1990-1995.
- Summer Intern, Banque National De Paris , Calcutta: 1989.
- Asst. Manager (Automotive & Lube Oils) Hindustan Petroleum: 1985-1988.